Kritikality web google analytics consultancy

Kritikality is a specialised digital analytics consultancy

founded by Kristi Barrow and based in Sydney, Australia.

Kritikality Adobe Solution Partner Bronze


Digital Analytics Platforms

You can't manage what you can't measure! We can assist you from implementation through to actions.

Tag Management

We have experience with multiple tag managers and can advise on set-up, management and troubleshooting.

Reporting & Analysis

We can help you ensure you are reporting and analysing the correct data to meet your business goals.

Analytics Audit

Are you basing your decisions on accurate data? Kritikality can audit your current implementation and ensure your data is correct.

Do you trust your digital data?

Kritikality has expertise across both Google Analytics and Adobe Analytics. We can help you maximise your return in your analytics platform by ensuring you are capturing, reporting and making decisions on accurate data.

Our founder, Kristi Barrow has over 15 years' experience in digital/web analytics across large companies including Suncorp, the Australian Football League (AFL), Macquarie Bank and Expedia.

Get in Touch


Contact Kritkality on and I will be happy to discuss your digital data problems, headaches and challenges with you.


It really is a small world. Connect with Kritikality and our Founder Kristi Barrow on LinkedIn.


Want to chat face-to-face? Unfortunately we can't do that at the moment, but I'm happy to Zoom with you. Get in touch at